Chevy Care ups GM Korea’s image

By Kim Tae-gyu

The recent rise of GM Korea is by and large attributed to the rebranding of Chevrolet here under which a total of eight new models were introduced last year alone.

Observers agree that the new line-up is playing a leading role but they point to the significant supporting role of Chevy Care, the firm's after-sales service.

``GM Korea chalked up some 12 percent growth in sales last year in the highly competitive local market. It is quite an achievement,’’ said a Seoul analyst who asked not to be named.

``No matter how good the quality of the vehicles is, they cannot win the hearts and