ad2011 KB network FX service offers best way to meet broader world

First of all, I’d like to offer my gratitude to The Korea Times and the paper’s readers for giving us this meaningful award.

KB network currency exchange service is available whenever you want, wherever you want. Under the service, you can also get a 50 percent discount on exchange commission. In addition, you can change 38 currencies and six traveler’s checks.

As mentioned above, KB has a number of strengths that benefit customers. Therefore, we were thinking of how we could deliver our service programs to customers in a more effective way, and that’s was the start of this advertisement.

What is the biggest benefit of the KB network foreign exchange service? The answer to this question is that customers can change their money online everywhere and pick it up at the airport.

So we decided to create an advertisement with the concept of “easy currency exchange with KB.” To better invite customers’ attention, we used a decalcomania technique to show two different images at a time ― an image of currency exchange at home and the other image of picking up the money at the airport. Moreover, we have cast popular actor Lee Seung-ki for the advertisement in an effort to increase the PR campaign’s popularity.

On top of this, we promoted the phrase “Change your exchange style” to showcase KB network foreign exchange service’s convenience. Through these PR efforts, we succeeded in delivering our bank’s efforts to provide convenient services to customers and improving our firm’s brand image.

Since the PR campaign started in 2010 July, we have seen customers using our service increasing, and it’s a great honor to receive this advertisement award from The Korea Times.

KB will make continuous efforts to develop innovative service products that can help customers have a convenient and abundant life.