Glam opens in Korea

By Kim Yoo-chul

Glam Media, one of the biggest publishing and advertizing networks in cyberspace, has launched an outlet in Korea.

Korea is the fifth subsidiary spot for Glam after Canada, Germany, Japan and France.

Glam Korea said its online channel will provide photos, videos and a broad range of lifestyle categories such as beauty, fashion and "wellness."

"Big advertisers are struggling to find the right platform to present their own brands for women clients existing portals can't handle. However, Glam.com is quite competitive to offer distinguished services," said Chin Hee-sun, the country manager for Korea, Monday.

The subsidiary has tied up with 15 content makers including Marie Claire, Luxury and iBestBaby. Chin, however, declined to comment about its specific revenue targets.

Currently, Glam's global networks have a total reach of 90 million people a month in the United States and just under 200 million monthly visitors, according to Glam officials.