KT&G debuts unique product

Some smokers may have grown tired of lighting 20 cigarettes with the same taste from a pack. For such consumers, KT&G has come up with a product that includes two groups of cigarettes with different flavors.

KT&G, the country’s largest tobacco manufacturer, said Monday that the company will release the unique item, dubbed the Raison Pop 17+3, starting this Wednesday across the country at the price of 2,500 won a pack.

The product will include a total of 17 ordinary cigarettes and three convertible ones equipped with versatile filters, which offer multiple flavors.

When people click the filters of the three cigarettes, which have green filters, they will convert into menthol-flavored ones. If customers do not like the menthol flavor, they can smoke the three just like a regular cigarette.

KT&G expects that the branded packs will further boost the popularity of the Raison brand.

Raison, which debuted in 2002, is one of the top brands of KT&G. In particular, young smokers loved the brand, which was chosen as the top pick among university students three straight years through 2009.

The two-in-one cigarettes contain 6 milligrams of tar.