Harvard Business School to Study Mirae Asset Group
By Kim Jae-won
Staff Reporter
Harvard business school has picked a Korean financial group and its founder for a case study.
Mirae Asset Financial Group, the nation’s leading investment and securities firm, and its founder and chairman of the group, Park Hyeon-joo, will be studied at the prestigious university in the U.S.
Professor Mukti Khaire will lead the class called ``International Entrepreneurship,’’ with topics on ``Mirae Asset’s Story in Global Growth’’ and “Entrepreneurship of Chairman Park Hyeon-joo.”
Harvard has done case studies of global companies in the past, paying close attention to 14 aspects of their businesses including strategies, financing and marketing.
Global companies, including GE, P&G and Apple, have been studied in the master of business administration program. Among Korean companies, Samsung’s business strategy and Shinhan Bank’s mergers and acquisitions have been discussed in the class.
Harvard became interested in Mirae Asset’s ability to create an asset management market in Korea, according to the company.
``Harvard University evaluated our strategy to make a new market in Korea, where not much demand existed for asset management,’’ said, Hwang Yoon-ju, a public relations representative of Mirae Asset.
Professor Khaire interviewed Chairman Park at the campus of the school earlier in November and researchers of Harvard also visited the company and talked with the CEO of the financial group last month.
The class will deal with every process of the company, including its foundation, overcoming the global crisis, its business philosophy and its strategy for the global market. The structure of Mirae Asset and reasons for growth will also be examined.
``It is meaningful because the Harvard case study means that we are recognized globally,’’ Ha Woo-sung, chief operating officer of the group, said in a press release.
``We will do our best to strengthen our global competitiveness.’’
Mirae Asset is a full service asset management company specializing in mutual funds, beneficiary certificates and alternative investment products such as private equity, property and infrastructure funds.
It offers comprehensive wealth management, consulting, brokering and investment banking services. The company is currently expanding its network to new markets around the world, with an emphasis on the private banking segment.