Park Han-sol reports on Korea's financial regulators, along with fintech and insurance. She previously wrote about the art world, from biennales and exhibitions to fairs and auctions, with a focus on Seoul and the figures shaping the scene. Before joining The Korea Times, she spent a year at ABC News' Seoul bureau, contributing to coverage of major Asia-Pacific events.
Samil PwC, PwC Consulting announce leadership appointments amid AI push
Im Ki-ho, newly appointed CEO of PwC Consulting, left, and Jung Min-soo, new head of tax advisory at Samil PwC / Courtesy of Samil PwC
By Park Han-sol
Samil PwC, Korea’s largest accounting firm by revenue, and its consulting affiliate, PwC Consulting, announced a new slate of leadership and partner appointments Friday, underscoring the firms’ growing focus on artificial intelligence (AI) and digital transformation.
At Samil PwC, Jung Min-soo was named head of tax advisory. With three decades of experience, Jung previously led the firm’s domestic tax practice and advised clients on matters ranging from tax audits and disputes to refund claims. He also spearheaded the development of Tax Agent, Samil PwC's generative AI platform for tax services.
The six appointed deputy leaders include mergers and acquisitions expert Kwak Yun-goo, banking and capital market specialist Kim Kyoung-koo, cross-border transactions and U.S. listings adviser Daniel Fertig, insurance specialist Lee Jun-ho, corporate governance adviser Choi Chang-yoon and mergers and acquisitions advisory expert Hong Jin-o.
Among the 33 newly promoted partners are professionals specializing in semiconductors, telecommunications and insurance, as well as emerging areas such as generative AI applications and software-as-a-service business models.
Separately, PwC Consulting, the group’s consulting arm, named Im Ki-ho as its new CEO, along with a fresh round of partner promotions.
Im has been credited with establishing the firm’s AI-focused advisory capabilities and expanding business areas, including cybersecurity and environmental, social and governance consulting. In addition to leading PwC Consulting’s clients and industries, he will serve as chief strategy officer of PwC Korea.
PwC Consulting also unveiled plans to reorganize its existing nine-division structure into five industry sectors and seven platform groups, effective July 1, the start of its new fiscal year.
The overhaul, designed to improve the company’s ability to respond to volatile industry conditions, aligns with PwC's Globally Integrated Consulting Model, which takes effect in July and is expected to strengthen collaboration across member firms worldwide.