Value context and insight. lkm@koreatimes.co.kr
Hana Financial renews commitment to strengthen customer service on 20th anniversary
Hana Financial Group Chairman Ham Young-joo, front row fourth from left, and company employees pose at Hana headquarters in Seoul, Monday. Courtesy of Hana Financial Group
By Lee Kyung-min
Hana Financial Group reaffirmed its continued efforts to enhance financial services, as part of a long-term growth strategy that creates value beyond traditional banking, the group said Monday.
Hana plans to strengthen customer-centric innovation, leading to more personalized digital banking services, while its culture of collaboration will continue inspiring employees to prioritize innovation and sustainable growth.
The group will seek to become a leader not only in profitability but also in shaping the role of finance, integrating corporate social responsibility with business strategy.
The commitment came on the occasion of the group’s 20th anniversary held at its headquarters in Myeong-dong. More than 200 executives and employees, as well as Hana Financial Group Chairman Ham Young-joo attended the event.
The anniversary ceremony highlighted the group’s journey over the past two decades.
Ham reflected on the group’s history, emphasizing how it navigated multiple economic crises by embracing innovation, collaboration and spirit, a combination the group defines as “Hana’s DNA.”
“Hana Financial began with just two branches and 347 employees, as the 22nd entrant in Korea’s banking market,” Ham said.
“However, we have since grown, underpinned by our DNA of resilience and innovation. I am deeply grateful to former and current Hana employees, as well as stakeholders who have supported us along the way.”
Over the past two decades, the group has expanded its presence into asset management, insurance and financial technology services.
The stories of achievements and challenges will be published in Hana’s corporate history book, a record Hana plans to leave as a legacy and a guide for future strategy.
“Hana’s DNA will continue to bolster innovation, strengthening corporate and stakeholder value at large,” Ham said.
Hana also plans to develop new financial technologies, sustainability initiatives and global expansion opportunities, while making greater social contributions.