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Euljiro 4-ga Station becomes Kbank Station: Internet bank secures subway naming rights
Euljiro 4-ga Station will be co-branded as Euljiro 4-ga (Kbank) starting this December. Courtesy of Kbank
By Jun Ji-hye
Kbank has become the first internet-only bank in Korea to secure naming rights for a subway station in Seoul, the company said Tuesday. Euljiro 4-ga Station on lines 2 and 5 will be co-branded as Euljiro 4-ga (Kbank) starting this December under its contract with Seoul Metro.
The name will be displayed across various transit platforms, including subway signs, train announcements and route maps. The agreement is set to last three years through the end of 2028.
The station renaming is expected to provide subway riders with regular exposure to the bank’s brand, boosting both its visibility and customer familiarity.
Kbank’s headquarters is located in the Euljiro area, a key business hub in central Seoul, home to numerous financial institutions and corporate headquarters. The area also attracts a vibrant crowd of young people and office workers thanks to its trendy dining spots.
Notably, Euljiro 4-ga Station, where lines 2 and 5 intersect, serves as a bustling transfer point with heavy foot traffic.
In addition to the station naming initiative, Kbank stands out as the only internet-only bank in the country operating its own branded ATMs, a move aimed at expanding its offline presence.
The bank has deployed ATMs at 45 subway stations across Seoul, offering key banking services such as deposits and withdrawals to improve customer accessibility. With stylish, mini-cafe–inspired designs and advanced display technology, Kbank projects a youthful and innovative brand image, emphasizing its identity as a modern internet bank.
“The station naming in the energetic and trendy Euljiro area has helped us reinforce our modern and distinctive internet bank image,” a Kbank official said. “We will continue pursuing various initiatives to let customers encounter Kbank in their daily routines organically.”