Lee Yeon-woo is a financial journalist at The Korea Times. Her wide range of reporting includes policies, macroeconomics, stock market, companies and even crypto. She is passionate about connecting the dots in Korean finance and making it easier for foreign nationals to understand. Based on her previous experience as a national reporter, she also has a keen interest in social issues within the sector, including gender equality and ESG. Your tips and insights are always appreciated. You can send them to yanu@koreatimes.co.kr.
G-Dragon becomes Hana's new brand ambassador
K-pop star G-Dragon / Courtesy of Galaxy Corp.
By Lee Yeon-woo
Hana Financial Group announced G-Dragon as its new ambassador on Sunday.
The group said the K-pop star's trendy, creative image aligns with the group's goal to create new value in the financial industry.
G-Dragon, an artist known for his presence in music, fashion and art, recently broke his seven-year hiatus with a single, instantly claiming the top spot on multiple music charts and reaffirming his influence in the music scene.
"It is even more meaningful and special because it is a partnership with Hana Financial Group, which has consistently carried out interesting marketing activities," G-Dragon said. "I am very excited, as I believe we can try something new and unprecedented in the fields of advertising and marketing."
Hana Financial Group is now equipped with an unprecedented ambassador lineup, including footballer Son Heung-min of Tottenham Hotspur F.C., singer Lim Young-woong, An Yu-jin, the leader of the girl group IVE and TV personality Kang Ho-dong.
The group plans to carry out optimized branding activities by developing messages that align with each ambassador and meet the needs of individual customers.
"Following Son Heung-min's healthy leadership, Lim Young-woong's warm consideration, Ahn Yu-jin's youthful and bright energy and Kang Ho-dong's reliable partnership, G-Dragon's unique trendy and creative character has been added (to the group)," a Hana official said. "We will provide new and innovative brand content so that more customers can look forward to a better tomorrow in finance."