Yoon Ja-young is in charge of articles translated by a generative AI system and edited by The Korea Times. She is interested in improving the newspaper through AI.
Hana Financial launches older adult-focused services
Hana Bank CEO Lee Seung-lyul, third from left, poses with TV personality Kang Ho-dong, fourth from left, at the launching ceremony of “HANA THE NEXT," Hana Financial Group's older adult-focused services brand, at the bank's headquarters in Seoul, Monday. Courtesy of Hana Financial Group
By Yoon Ja-young
Hana Financial Group announced the launch of the older adult-focused brand "HANA THE NEXT" on Monday, introducing specialized services for retirees.
The group explained that the brand embodies its respect for the experiences of older adults and its support for their vibrant future. Targeting older adults as well as those nearing retirement, Hana Financial plans to provide comprehensive life-care services that encompass retirement planning, inheritance, health management and more.
TV personality Kang Ho-dong will be promoting the new brand. He also became the first customer to use "HANA THE NEXT" services.
The group also opened the first "HANA THE NEXT" lounge at Hana Bank's Euljiro Financial Center in Seoul, where its consultants offer retiree-tailored services, including financial analysis, smart asset transfer preparations and personalized health management. Hana plans to expand the lounge to other key areas.
Hana will also launch new TDF (target-date funds) trusts and ETF (exchange-traded funds) products to improve customers' cash flow after retirement, and an insurance product to help care for those suffering from dementia. Hana Family Office One Solution, comprising around 60 experts, will offer consultations on topics ranging from asset management and overseas investment to tax and inheritance of family businesses. Day care centers for older adults and premium nursing homes are also included in the agenda of Hana's older adult-focused business.