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Hana promotes customer-centered corporate culture worldwide
Employees of Hana Bank's subsidiary in Brazil hang the "Customer Satisfaction Charter" in the office. Courtesy of Hana Financial Group
By Yoon Ja-young
By Yoon Ja-young
Hana Financial Group is spreading its “customer-centered” corporate culture to employees of its overseas operations, the banking group announced Tuesday.
According to Hana, its “Customer Satisfaction Charter,” translated into 10 different languages, was distributed to its overseas operations. Based on the group's management philosophy that puts customers first, the charter is intended to be the customer satisfaction standard for not only Hana but also any other global financial company. It includes tasks to be fulfilled for “customer happiness” as well as its pledge that it will “growth together” with customers while protecting them.
The group's subsidiaries and branches overseas also had an event called Customer Satisfaction Day, aimed at motivating local employees to make their customers happy. It plans to have a Customer Satisfaction Day each quarter, accompanied by various other special events.
The group noted that its intrinsic value should be shared by employees around the world instead of focusing only on external growth, if it wishes to make a leap forward as a leading global financial group.
“Giving customers the top priority was our strength, a major drive sustaining our growth,” a Hana Financial Group spokesperson said. “As this core value is shared by our employees around the world, we are sure that customers will be experiencing new spheres in financial services.”
The group has been operating diverse programs to enhance global employees' understanding of its mission, vision and corporate culture, including a workshop participated by employees from 23 countries around the world early this year. The group also plans to nurture local employees so that they can take key roles in expansion of its global business.