Finance YouTuber gains traction for easy lecture on banking - The Korea Times

Finance YouTuber gains traction for easy lecture on banking

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Finance YouTuber Kim Ji-a, whose YouTube ID is Delnim, explains what a stock is in a video on her channel. Courtesy of Delnim

By Lee Min-hyung

Kim Ji-a was an ordinary bank clerk before she decided to become a YouTuber focusing on finance two years ago. Better known by her YouTube ID, Delnim, Kim is rapidly making her presence felt on the video streaming platform by uploading content on financial products and asset management in an easy to understand manner.

She was surprised to find out that a family member paid remittance charges when sending money to her account.

“In most cases, customers do not have to pay the costs if they use the same bank account from their most frequently-used banks,” she said in an interview, Thursday.

“I was shocked to realize my family did not know that. I thought everyone did.”

That was when she decided to upload video content explaining basic level financial transactions to ordinary people, she said.

“High schools do not offer enough finance and economics education for students, even though they have to start work in the next few years,” she said.

As they do not know how to manage their assets, most of them end up spending their salaries in a disorganized way after getting jobs, according to Kim.

“That was why I started creating content on investment and financial management techniques,” she said. “I would have been able to manage my assets better when I was younger if such content had been available back then.”

More than 50,000 people here and abroad were subscribed to her YouTube channel as of the end of November.

She said she hopes to come up with more special projects that her subscribers can participate in.

“One such project includes subscribers saving 10 million won ($8,400) in six months,” she said. “Those who have not yet saved a large sum of money will be able to feel a sense of achievement and confidence by joining and finishing the project with me.”

Lee Min-hyung

Lee Min-hyung joined The Korea Times in 2014 and has worked as a journalist mainly in Korea’s finance, tech and automotive industry. He specializes in content creation, breaking news and in-depth analysis currently on transportation and mobility. You can reach him via mhlee@koreatimes.co.kr.

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