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POSCO Group launches companywide energy austerity campaign
Employees at the POSCO Center in Seoul use the stairs instead of the elevator as part of an energy-saving campaign. Courtesy of POSCO
By Lee Kyung-min
POSCO Group is rolling out a companywide push to curb energy use, urging employees to take the stairs, switch off unused power and rethink daily commutes as Korea faces broader strains on energy supply.
The initiative, called the “S.A.V.E. Challenge,” began Monday as part of the company’s effort to align with government-led energy conservation policies, POSCO Group said.
The campaign will span 19 domestic affiliates and aims to encourage employees to incorporate energy-saving habits into their daily routines, both at home and at work.
The program centers on four actions: “Step Up,” which promotes stair use instead of elevators; “Active Transit,” encouraging public transportation or walking during commutes; “Vehicle Share,” which supports carpooling; and “Energy Off,” urging employees to turn off unused devices.
Employees can participate through the company’s in-house mobile platform, the “Challenge” app, developed in 2022 to support environmental, social and governance initiatives. The app has previously been used for campaigns such as encouraging reusable tumbler use and walking 10,000 steps a day.
Registration for the campaign will run for one week starting Monday, with full participation beginning April 6. The company said it plans to continue the initiative until the energy situation stabilizes.
To drive engagement, POSCO Group is offering incentives based on verified participation.
The company said the campaign is intended not only as a short-term response to the energy crunch but also as a way to reinforce a long-standing culture of conservation.
POSCO Group has implemented energy-saving measures since 2008, including a five-day vehicle rotation system, maintaining appropriate indoor temperatures and turning off lights during lunch breaks and after work hours.
This article was published with the assistance of a generative AI system and edited by The Korea Times.