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'Culinary Class Wars' chef Anh Sung-jae promotes Korean beef, pork, seaweed
Chef Anh Sung-jae, right, promotes Korean beef and pork in Singapore, Friday, during an event celebrating the launch of Jeju Island's beef and pork exports to the city state. Courtesy of Korea Pork Board
By Park Jae-hyuk
Cooking show's judge collaborates with agriculture, fisheries ministries
Michelin-starred fine dining chef Anh Sung-jae has become an active promoter of Korean beef, pork and seaweed after gaining global recognition as a judge on both seasons of Netflix’s hit cooking series “Culinary Class Wars.”
According to the Ministry of Agriculture, Food and Rural Affairs, the chef recently visited Singapore with Minister Song Mi-ryung to attend an event on Friday celebrating the launch of Jeju Island’s beef and pork exports to the city-state.
Jeju’s beef and pork have been distributed in the Southeast Asian country since December, after a quarantine agreement was signed between Korea and Singapore last November during the Asia-Pacific Economic Cooperation meetings in Gyeongju, North Gyeongsang Province.
A month after exports began, Singapore became the world’s second-largest importer of Korean beef, prompting Korea to host the event to sustain the growing interest.
“In front of Singapore’s government officials, exporters, importers, local media and influencers, Anh explained what makes Korean beef and pork stand out from other countries’ meat,” the ministry said.
“He described Korean beef as a dish that needs no sauce and Korean pork as the freshest available in Singapore, setting a new standard for quality in the Asian market.”
Chef Anh Sung-jae examines seaweed in a television documentary titled "the K-GIM Revolution." Courtesy of MBC
Anh also appeared in a television documentary titled “the K-GIM Revolution,” produced by the Ministry of Oceans and Fisheries to promote the excellence of Korean seaweed and encourage international audiences to use its Korean name "gim" instead of the Japanese name "nori."
The documentary aired in Korea and the United States on Wednesday through MBC and MBC America, respectively, and was uploaded to the streaming platform Wavve. It will also be broadcast in the United Kingdom on History UK this month and in 23 Asian countries via Lifetime Asia.
“Michelin-starred chef Anh Sung-jae hosted the documentary, introducing the journey of gim — from how it’s produced to how it’s served around the world,” the oceans ministry said.