VIDEO A day spent with a Korean shaman
In recent years, the demand for fortune-telling services has surged. According to Shinhan Bank, Koreans’ spending on fortune readings has increased by 13 percent in the past year. This rise suggests that in uncertain times, more people are turning to spiritual guidance for reassurance. Shamanism in Korea dates back to the earliest days of the peninsula’s history. The roots of Mu can be traced to Gojoseon, Korea’s first recorded dynasty. Its legendary founder, Dangun, is believed to have been the first shaman. While not all Koreans actively practice shamanism, its influence is deeply ingrained in the culture. Many seek guidance from shamans, also known as manshin or mudang, for major life decisions — from business ventures to relationships. Even corporate leaders, including those from Korea’s powerful chaebol conglomerates, have been known to consult shamans before making critical moves. Individuals visit them to ask whether they should move abroad, how their exam results will turn out or even if a romantic partner is the right match. Curious about the enduring relevance of thi
Feb 11, 2025By Seungeun Yu