SKT named top carrier for customer satisfaction for 23rd straight year
A model promotes SK Telecom's speaking AI customer service. Courtesy of SK TelecomBy Nam Hyun-wooSK Telecom has consolidated its status as the top mobile communication firm, leading the pack in an annual index gauging customer satisfaction, for the 23rd straight year.According to the Korea Productivity Center (KPC), SK Telecom scored 79 in the 2020 National Customer Satisfaction Index (NCSI), up 2 points from 77 the carrier logged last year. SK Telecom has been named the top player among mobile communications firms on the index since 1998, when the KPC began compiling the NCSI. The company attributed the feat to its efforts to apply artificial intelligence and other advanced information technologies to its telecommunications business, which helped the firm provide contactless services to customers and see growth in its NCSI amid the COVID-19 pandemic. SK Telecom let its staffers at customer service centers work from home in March, when the COVID-19 pandemic was spreading quickly in Korea, marking the first case among carriers here. In doing so, the company gave more than 2,000 servic
Jan 6, 2021By Nam Hyun-woo