Korean ramen war now 'broth-less'
Brothless ramen, unlike stew-like traditional ramen dipped under broth, is cookable with various recipes in pan-frying or other method.By Ko Dong-hwanBibimmyun, top, and Buldak Bokkeum MyunKorea is currently witnessing a fierce ramen war that “boils without broth,” as the new breed of brothless ramen’s popularity is sweeping food marts across the nation.Paldo’s Bibimmyun, the oldest brothless ramen in Korea, sold 47 billion won last year alone, the highest sales record in the brand’s history. About 10 million Bibimmyun were sold from November 2013 until February 2014, a 100 percent increase from the same period four years ago.Celebrating the 30th anniversary of Bibimmyun’s market debut, Paldo is promoting its best-seller by introducing a variety of palatable recipes.Paldo’s other brothless ramen, Bulnak Bokkeum Myun, struck a convenience mart when it debuted to the small-size marts. With its success within the moderate trial boundary, the brand is now going to large-scale food marts where the consumer pool is much bigger.Samyang Food&rsq
Mar 3, 2014By Ko Dong-hwan
