Ex-supermodel offers innovative way of dieting
Lite & Slim CEO Jinny Hwang poses with the company's patented diet spray Nuvitrin. Nuvitrin gives one a natural feeling of fullness after simply spraying the product orally three times before each meal. / Courtesy of Lite & SlimNuvitrin spray helps turn off users' appetiteBy Lee Min-hyungSupermodel-turned-entrepreneur Jinny Hwang never dreamed of running her own business until she won a SBS Supermodel Contest in 2012. Her curiosity eventually prompted her to join the business world.“Opportunity came at a very unexpected moment,” Hwang, 27, told The Korea Times. “About a year after winning the award, I went to Silicon Valley in the United States as an overseas marketer at a news application company. That’s when I met Yoo Yeon-jeong, the developer of the patented diet spray Nuvitrin.”She then decided to sell the spray in Korea.“At first, I worked as a marketing assistant for the product, but the developer later gave me autonomy to run the business. So, I became the CEO of Lite & Slim, which sells the spray.”Nuvitrin is an FDA-approv
Jun 15, 2015