Koreans fall for Vienna coffee

/ Yonhap

More Koreans are falling for Austrian Vienna coffee _ shots of espresso with cold whipped cream on top _ industry sources say

"Koreans’ taste for coffee has diversified over the last few years, so variety is important," an industry source said.

Big franchise Tom N Toms has launched a "Vienna Coffee Culture Campaign" in collaboration with Austria Vienna Tourism.

In 2012, Korea ranked 30th in the world in coffee consumption, according to the National Coffee Association of the United States.