'D-Day marketing' gains traction

/ Courtesy of Caffebene

By Rachel Lee

Now retailers and restaurateurs are adopting what they call “D-Day” marketing for limited-time sales, often around special times like Valentines’ Day or the beginning of a new school semester.

“Those new menus and seasonal events are kept up to date with the latest trends, arousing consumer curiosity,” a Caffebene spokeswoman said. Caffebene is a coffee shop franchise.

The company launched new strawberry drinks this month, which are only going to be available for 60 days.

“The last winter menus including ‘pan’ desserts and chocolate fondue were also very popular. About 200,000 of them were sold in just 15 days,” the spokeswoman said.

Paris Baguette, a bakery franchise run by SPC group, also joined the trend _ its collaborative Disney products retail during Valentine’s and White Day.

Here the custom has women giving chocolates to men on Valentine’s Day and men are supposed to give return gifts to women on March 14.

VIPS, CJ Foodville’s steak and salad restaurant, showed two set menus ahead of college enrollment and graduation.

“We are planning on developing more ‘D-Day’ menus and events with seasonal fruits like the ones with strawberry,” the Caffebene spokeswoman said.