Seoulista promotes K-beauty

/ Courtesy of HERA

By Rachel Lee

Parisians are known for their free spirit, artistic sensibility and elegance and Londoners for their distinctive style, keeping British heritage and tradition. Then what represents a Seoulista?

Local beauty company Amore Pacific has come up with the notion of the regional icon representing Korean beauty. It talks about this idea through an exhibition “Inspiration from Seoul, HERA,” which is being held Dongdaemun Design Plaza. HERA is the high-end, youth-oriented brand of the company.

Seoulista, also the brand’s muse, are confident, passionate and fashionable women who stand out from the crowd with their elegance and charisma, according to the company.

For more information about the exhibit, visit design.amorepacific.com.