Yuhan-Kimberly panty ad raises eyebrows

Screenshot from "Defend" advertisement / Courtesy of Yuhan Kimberly

A Yuhan-Kimberly advertisement for incontinence panties is getting mixed responses, with some viewers saying it is too provocative, News1 reports.

The video, uploaded on YouTube and the company’s website last Thursday, shows Korean men and women wearing the “Defend” panties – with no pants – while commuting to work.

The video, which lasts three minutes and 16 seconds, encourages people with incontinence to wear the panties so sufferers can be more active and live without restrictions.

Online viewers have praised and criticized the advertisement, calling it “lewd” and “an example of a typical advertisement that gets attention only by being extreme.”

“This advertisement will not be allowed to be shown in Korea because it will be too controversial,” said a Korea Advertising Review Board spokesperson.

“In Korea, a video that features men and women walking the streets only in underwear is out of the cultural norm.

“Some companies get around this rule by putting more provocative content on YouTube.”