Fighter's baby daughter sweeps ad market

By Ko Dong-hwan

UFC fighter Choo Sung-hoon and her daughter Choo Sa-rang

UFC fighter Choo Sung-hoon’s baby daughter is sweeping the nation’s ad market this year, with her appearance in a father-daughter reality television show establishing her stardom.

According to Ilgan Sports Tuesday, Choo Sa-rang has so far signed ten ads since her fixed appearance in KBS’s “Superman Returns.”

Marking her debut in the ad industry with a mobile communication service provider LG U-Plus last December, her ad resume ranges over Johnson & Johnson Korea’s baby lotion, Ottogi’s Sesame ramen, study aids from Woongjin Think Big, as well as pharmaceuticals and social commerce channels.

In her recent juice ad, Choo stood tall on her own ground without her famous father’s presence.

Choo recently signed another ad with a camera maker Nikon. Nikon aimed to promote Choo and her father’s amorous image as a new medium to appeal their brand.

Choo’s contract money is just a few steps behind the nation’s some of top ad models. Her contracts with television ads paid her about 200 million won a year in average, and magazines 30 million won a month.