Bodyfriend indicted for false advertising
By Lee Hyo-jin Bodyfriend, a massage chair brand promoted by BTS, has been indicted for false advertising, according to the Seoul Central District Prosecutors' Office. Bodyfriend, a massage chair brand promoted by BTS, has been indicted for false advertising, according to the Seoul Central District Prosecutors' Office. / Courtesy of BodyfriendThe prosecutors' office announced Wednesday the indictment of the corporation and its CEO Park Sang-hyun, 45, on suspicion of violating the Act on Fair Labeling and Advertisement. The firm is suspected of promoting its HighKey massage chair using exaggerated claims and false information from January to August 2019. HighKey is a high-end massage recliner for adolescents, priced at 4.6 million won ($4,050) on its website. Since its launch in January 2019, the chair was widely advertised through portal websites, newspapers and magazines.The description in the ads read that the chair stimulates teenagers' growth through its “brain massage” function. The ad also claimed that the chair improves their cognition skills and enhances their mem
Oct 29, 2020By Lee Hyo-jin