Half of medical tourists visiting Korea inspired by K-culture
Two foreign women stroll through the tourist district of Myeong-dong in central Seoul, Sept. 23, 2022. Korea Times fileBy Ko Dong-hwanNearly half of all foreign medical tourists visiting Korea last year were motivated as a consequence of their interest in the country's popular and dynamic culture, according to a survey, Sunday.In a survey by the Korea Health Industry Development Institute (KHIDI), it was found that 49.7 percent of 1,200 respondents who underwent medical treatments here said their experience of K-culture, including K-pop, encouraged them to travel to Korea and undergo treatment, up from 24.3 percent in 2021. The respondents were part of 248,110 foreign medical tourists, according to the Ministry of Health and Welfare.K-culture refers to a wide range of practices stemming from the country, items created by Koreans and activities widely and readily accessible in Korea, such as food, tourism hotspots, traditional practices, cosmetic products, K-pop, films and dramas.Among the medical tourists, those from Southeast Asian countries displayed the highest tendency to undergo
May 28, 2023By Ko Dong-hwan