The Confucian Cowboy
By John Burton I find the rivalry between Samsung Electronics and Apple fascinating because of their contrasting management styles as they compete to see who will come out on top. It is tempting to say that Samsung’s consensus-driven management is Confucian, while the entrepreneurial Apple model represents the cowboy ways of America. Those categories are not quite so neat. There are plenty of hierarchy-heavy firms in the technology sector in the U.S. such as Hewlett Packard and Microsoft. But it is also true that there are no big innovative cowboy-style companies in Korea, where the cultural default mode favors the group over the individual. A compelling argument that can be made that Korea’s Confucian values played a crucial role in the country’s rapid industrialization as it did in Japan and China. Confucian-based organizations lend themselves to having a dictator at top, which means that decisions can be made quickly and forcefully. Moreover, the group orientation results in the mass mobilization of workers to tackle a challenge successfully despit
