KOCCA's digital showroom 'The Selects' ends F/W 2021 collection on high note
The picture shows advertisements of KOCCA's digital showroom, “The Selects,” in Time Square. Courtesy of KOCCA By Lee Gyu-leeThe Selects, a showroom operated by the Ministry of Culture, Sports and Tourism, and the Korea Creative Content Agency (KOCCA), has successfully finished the 2021 Fall/Winter collection. The showroom's sales during the collection reached around $230,000, which is twice that of last year, according to the agency.The showroom, which was created to introduce talented Korean designers to the global fashion market, started in Soho, New York in 2018. But due to the coronavirus pandemic, the agency ran a digital showroom last year, along with an on-site shop.“We offered full support to help designers reach a global market through our fashion business platform, The Selects, despite difficulties in offline overseas sales due to COVID-19,” said Lee Hyun-joo, the head of pop culture at KOCCA. “We will continue to do our best to promote K-fashion and help
Apr 9, 2021By Lee Gyu-lee