INTERVIEW Pernod Ricard offers diverse options for Koreans
Distributing global whiskeys, spirits, wines and Champagnes in the Korean market, Pernod Ricard Korea CEO Frantz Hotton has recently introduced the Redbreast 15 Year Old from Irish Distillers in Dublin. The non-Scotch whiskey is Hotton's gambit to spur Irish whiskeys in the market, where Scotch varieties still dominate. Nevertheless, the CEO, who has been watching the market closely, believes Redbreast is creating a revolution among the increasing whiskey consumers here.
Nov 28, 2023By Ko Dong-hwan