Artisans bake to impress
By Kwon Mee-yoo
Eleven small bakeries and confectionary firms proudly presented their best products from fermented bread and tarts to chocolate and ice cream at the fourth Window Bakery Collection held at Shinsegae Cultural Hall in central Seoul last weekend. Visitors wandering through the stalls and displays happily took in the rich aromas and tried the different baked goods, macarons while sipping fresh coffee.
The Window Bakery Collection is a gathering of independent bakeries and pastry shops in Korea. Established in 2009, the Window Bakery Collection aims to boost small, neighborhood bakers. The term “window bakery” comes from the intimate interior of small bakeries where customers can see chefs baking through windows separating the workroom and shop.
The fourth event was themed “The Return of Artisans” and featured 11 bakeries and other independent shops — Publique, Pain de Papa, Maybell, Hotel Douce, Maison de Zoe, and Tarte, Suave, Piaf, Haap, Fell+Cole and Coffee Libre.
Shin Yong-il, chef of Korean traditional confectionary shop Haap and the planner o
May 3, 2012By Kwon Mee-yoo