MICE boosts tourism industry
Kangwon Land, a casino and resort in Jeongseon, Gangwon Province, hosts two corporate incentive groups in February — Zhulian, a Thai multilevel marketing company that sells a variety of nutritional and health products, and High Life Network, another Thai firm. / Courtesy of Kangwon LandBy Chung Ah-youngIn recent years, meetings, incentives, conventions and exhibitions (MICE) have given regional economies and tourism industries a much-needed boost.As a high value-added business, MICE have encouraged many countries to strengthen their infrastructure to accommodate large-scale international events. In Korea, both the government and private sectors are rolling up their sleeves to attract more events and group tour through MICE.The Korea Tourism Organization (KTO) has come up with various domestic and international programs that promote the country as a MICE destination.According to the KTO’s MICE Bureau, the nation will be hosting seven major international congresses, which are expected to bring 22,800 participants to the country between 2017 and 2021.This year, Korea wi
Feb 18, 2016