Entrepreneur seeks to enrich tourism experience
Increlabs CEO David KimBy Kim Bo-eunDavid Kim, who spent his childhood in Saudi Arabia where his father worked for an airline company, had an unusually diverse experience of traveling.“Every weekend, my family would go traveling to countries around the world _ such as Italy, Kenya, Cyprus or Sri Lanka,” Kim, 32, recalled.Kim traveled to at least 60 countries, but the idea of casual, traveler-created audio guides occurred to him later when he was with his wife in Milan, Italy.“We were standing in front of the Milan Cathedral, but I realized I was standing there staring into my smartphone for 30 to 40 minutes looking for text guides, unable to appreciate what was in front of me,” Kim said.“I thought an audio guide would offer the best on-site experience.”Audio guides already exist, but most come with a fee.“You would have to pay around 30,000 won for an audio guide that you will never listen to afterward,” Kim said.This is how Kim got the idea to launch his startup Increlabs.As the first of his business’ projects, Kim created Sound
Sep 8, 2017