Shin to Lead Visit Korea Campaign
By Do Je-hae
Staff Reporter
Lotte Group's Vice Chairman Shin Dong-bin was elected Wednesday as the new chief of a committee tasked to attract more foreign tourists.
Shin, 55, was picked at a board meeting of the committee for the Visit Korea 2010-2012 campaign, succeeding former Kumho Asiana Group CEO Park Sam-gu. The committee is a unit of the Korea Tourism Organization (KTO).
``As Lotte Group has a close association with the tourism industry, we believe Shin is the right person to lead the campaign to attract 10 million foreign tourists to Korea over the next three years,'' an official with the committee said.
Shin formerly served as vice president of the Federation of Korean Industries and the Korea-Japan Economic Association.
Heads of the Ministry of Culture, Tourism and Sports, the Korea Tourism Association, Korean Air, Asiana Airlines, Incheon International Airport Corporation and the KTO, among others, constitute the board of the committee consisting of 31 experts from the private and public sectors.
The campaign, first announced last year, is currently prom
Sep 23, 2009