(37) 'Yonsama': Korean love god captures Japanese hearts
Actor Bae Yong-joon leads ‘hallyu’ (Korea wave)
By Andrew Salmon
Some years ago, this writer climbed into a taxi in Seoul. As is commonly the case, the driver asked where I was from. On hearing “the United Kingdom,” he responded, “Aha! Beckham!” Then, in excellent Konglish, he continued, “U.K. — David Beckham! Korea — Bae Yong-joon!”
For a moment, I was nonplussed. I was about to respond, “No my good man, Bae is a thespian, not a footballer” when the penny dropped. Bae was to Korea what Beckham was to the United Kingdom: an international sex symbol.
While the United Kingdom has had its share of male superstars dating back to the days of John, Paul, George and Ringo and the “British Invasion,” this was a novel experience for Korea, a nation that had previously been known more for exports of supertankers than dreamboats. Moreover, Bae’s fame had ignited in — of all places — Japan, the nation that had, for most of the 20th century, had a problematic relationship with Korea.
The vehicle that conveyed Bae to super-stardom was inauspicious. “Winter
May 30, 2012