Economic Essay Contest How ESG practices can help banks attract young customers
Kim Ju-hyukIn this current day and age, one word can sum up the whole of society: competition. As the population grows, as more businesses form and as the sacred resources on Earth become more limited, businesses must constantly adapt and fight to last. So, in this competitive society, how can banks, specifically, attract customers and what are some strategies they can apply to gain more customers?The answer is quite simple: by strategically planning and getting to know their target group, the MZ Generation, banks can effectively use environmental, social and corporate governance (ESG) practices to gain many new customers, maximize profit and gain popularity and loyalty within their community.Before we dive into how ESG practices can help banks attract customers, we must first get to know the target customers, which will in turn, answer the preceding question. The MZ Generation, or more popularly known as the Gen Z population, are the young folks of our current society, and they are like no other generation before. The Gen Z youths have no fear, they're devout in their beliefs and vi
Nov 14, 2022