Forum sheds light on how metaverse can reshape entertainment industry
SM Entertainment founder Lee Soo-man speaks during the 2022 World Cultural Industry Forum at Hotel Susung in Daegu, Wednesday. Courtesy of SM Entertainment'Anyone can be creator in the metaverse' By Dong Sun-hwaHardly anyone doubts that the metaverse is a hot talking point in the entertainment scene today, but many do not have a clear picture of how it can reshape the industry and change the way people enjoy cultural content. To help them better understand the concept, opinion leaders in cultural fields gathered together at the 2022 World Cultural Industry Forum (WCIF), which was held at Hotel Susung in the southeastern city of Daegu from Wednesday to Thursday. “With the metaverse, we will build a new cultural ecosystem, in which anyone can be a creator,” Lee Soo-man, the founder of K-pop powerhouse SM Entertainment that debuted numerous big-name stars like EXO, Red Velvet and NCT, said during his speech, Wednesday. Lee is also the creator of aespa, the first metaverse girl group in the K-pop universe, which consists of four human members and their digital avatars. &ldquo
Jul 8, 2022By Dong Sun-hwa