'Anti-aging is at heart of K-beauty boom'
By Kwak Yeon-sooNoh Hyung-joo, the plastic surgeon at The Class & Mizain Plastic SurgeryRiding on the enormous success of the beauty industry aided by the K-pop craze, plastic surgeon Noh Hyung-joo sees greater potential outside Korea to offer surgical procedures. As the only certified Korean plastic surgeon who operates in Kazakhstan, Noh goes to Almaty every month to perform cosmetic surgery.“I must admit that I'm a lucky man,” he said. “Because Korea is recognized as one of the best places for high-quality plastic surgery, I get invited to a lot of seminars across the world and there is also a growing number of foreign patients coming to Korea.”According to Noh, a large proportion of foreign patients come from Indonesia, China and Kazakhstan and the vast majority of plastic surgery patients are women. Common procedures beyond eyelid surgery and rhinoplasty are those aimed at achieving anti-aging, without specifically following either Western or Korean beauty standards, according to Noh. “The so-called minimal aesthetic surgery is a rising trend no
Jun 3, 2019By Kwak Yeon-soo
