Why Does Trump Like Twitter? - paradigm shift in understanding global business culture
“Why Does Trump Like Twitter?” by Shin Yong-kyun and Kim Hyun-jeongBy Park Han-solSince joining Twitter a decade ago, U.S. President Donald Trump has posted more than 52,000 tweets to his 81 million followers, disseminating not only his unfiltered personal views, but also official decisions as a head of state. Initially seen as a radical tool, his tweets have now become an important source of information as well as controversy.Why then does Trump prefer Twitter to all other social media as a tool of communication?This is what global marketing experts Shin Yong-kyun and Kim Hyun-jeong seek to answer from a business standpoint in their book, “Why Does Trump Like Twitter?”Kim and Shin, each with over 20 years of experience in global business and marketing strategy, claim that Trump's prolific tweets perfectly represent Anglo-Americans' communicative tendency to be simple and to the point, especially in a professional environment.Twitter, with its 280-character limit (140 in Korean), is a platform that suits their needs for brevity and time efficiency, according t
Jun 3, 2020By Park Han-sol