Art, Story and Music Converge in Fine Jewelry
By Seo Dong-shin
Staff Reporter
The jewelry business is traditionally a family-oriented and exclusive domain in South Korea, where newcomers forever remain outsiders in the industry. Against this backdrop, it was certainly a bold decision _ and perhaps also a clever strategy _ for two women relatively new to the industry to launch a project that insiders here have seldom tried before.
Jung Hye-ja, 59, and Kim Hue-kyeong, 48, co-CEOs of fine jewelry shop ``In Story,'' transposed the works of renowned Korean sculptor Moonshin (1923-1995) to fine jewelry items such as brooches, earrings, necklaces and rings.
Artist Moonshin is well known and popular in Europe, but that was not the only reason behind choosing his works for this ambitious project that eventually will test the overseas market. Symmetry, which symbolizes order of the universe and archetypal image of life, is the core feature of Moonshin's sculptures, and has already created inspiration for fashion designers as well as musicians. Now it's jewelry's turn.
``The shape of the sculptures just look like they were de
Jul 2, 2007