K-beauty expo targets foreign tourists
Pavilion of Life and Beauty of the Osong Cosmetics & Beauty Expo shows the variations in the meaning of beauty, providing a space for directly reproducing makeup skills. Osong fair aims to lay ground for spreading bio culture Governor of North Chungcheong Province Lee Si-jong also serves as co-chairman of OrganizingCommittee for Osong Cosmetics and Beauty ExpoBy Shim Jae-yunAmid the growing popularity of hallyu (Korean wave), a local provincial government will host a massive cosmetics and beauty fair from May 3 until May 26.The organizing committee for the Cosmetics and Beauty Expo aims to attract around a million visitors, 70,000 of which it hopes will be from overseas.It is to be held in Osong, North Chungcheong Province and will also seek to induce interest from some 300 companies, domestic and foreign, and up to 2,000 buyers.The event’s overall theme, “Healthy Bio, Beautiful Life,” is the only exposition of this type acknowledged by the government, international associations and organizations. The Korea Food and Drug Administration,
Feb 18, 2013