Korean Art Odyssey Beyond K-wave: Can museums turn pop culture-driven curiosity into lasting understanding?
DENVER, Colo./WASHINGTON — For decades, the American public’s image of Korea, if it existed at all, was largely confined to the 1950-53 war and the ever-shifting tensions between the two Koreas. In less than 10 years, however, the country’s pop culture exports, buoyed by the global reach of social media, have blown open that narrow frame and sparked an entirely new curiosity. Such a shift has begun to echo across museums as well, as more institutions reopen dedicated Korean galleries, expand their collections and stage new exhibitions. Persuading a museum to take on Korean projects used to be an uphill effort, Hyonjeong Kim Han recalled. In the early years of her tenure at the Asian Art Museum of San Francisco, which spanned from 2010 to 2021, whenever she proposed a Korean exhibition or cultural program, “they persistently asked what defined ‘Koreanness’ and how we could show it differently from Japan or China,” she told The Korea Times. Today, the landscape feels transformed. “It’s nothing like when I started working in this field in 2006,” said Kim Han, now senior
Nov 28, 2025By Park Han-sol