Synergy Creation Is Top Objective
By Yoon Ja-young
Staff Reporter
Shinhan has some strength that analysts highly evaluate.
First of all, the bank knows how to provide customized services.
It is organized into special business models and provides differentiated products and services to six customer groups ― retail, corporate, investment, SME and institutional banking, and wealth management.
It allows Shinhan to maximize customer value and enjoy a synergy effect from a well-diversified business platform unparalleled in the local banking industry.
In the domestic market, the bank has focused on strategic relocation to most effectively cover the widest possible customer base. By achieving a stronger presence in large cities, it has successfully targeted middle and upper class retail customers. By penetrating small cities nationwide, meanwhile, it has covered a mass retail base.
Globally, Shinhan boasts of 48 networks in 14 nations worldwide. The bank is particularly focused on emerging markets such as Cambodia, Vietnam, Kazakhstan and China, while continuing expansion into advanced markets. It succes
Mar 2, 2010