Sports stars upgrade national prestige of Korea
By Yoon Kang-ro
President of International Sport Diplomacy Institute
Sport is a common international language.
Sport plays a key role in promoting and highlighting the national prestige and prowess in the global community.
Sport is a common culture transcending frontiers, races, ideologies, and religions.
Sport connects and networks different nations and cultures as an effective communications tool.
Sport is a catalyst bringing together the globalization and industrialization.
Sporting events are instrumental in upgrading national image-making through related cultural programs, human networking, tourism, arts, technology and industry.
Starting from Scratch
The first stepping stone for Korea to enhance its overall status was the successful bidding for, and organization of, the 1988 Seoul Olympics.
For the first time in its history, Korea, as Olympic host nation, achieved an unprecedented and remarkable goal.
At the end of the Games, Korea was crowned on its home soil thanks to the outstanding performance by its athletes, thereby owning the podium with
Jun 11, 2010