SK Telecom boosting brand awareness
By Kim Yoo-chul
SK Telecom, the nation’s top mobile carrier, is yielding sizable results over its steady investment in boosting its brand awareness.
The service brand ``T’’ represents its aim to become a telecom company to provide services via proven technology here.
``Since 2008, SK has been putting more resources on the process of brand renewal via the brand management system (BMS) and we hope the brand is positioned with greater familiarity,’’ said SK Telecom spokeswoman Kim Ji-won.
SK Telecom controls over 50 percent of Korea’s mobile phone sector and it is actively shifting its growth strategy outside the peninsula to move away from its dependence on the saturated local market.
``T-Store’’ ― www.tstore.co.kr ― is one noticeable product. The application market, which is the nation’s biggest, is seeing significant growth amid the continued popularity of smartphones in one of the world’s most-wired societies.
As of the end of May this year, over 8 million people have registered with the store and 90 percent of SK’s smartphone customers were downloading mobile cont
Jun 29, 2011By Kim Yoo-chul