Prudential Life Korea looks to be most credible player
By Kang Seung-woo
Companies in almost every field, including the insurance industry, seek to become the largest, most profitable entities, believing that size and earnings really matter.
But Prudential Life Korea does not buy into that idea, as it looks to become the most trusted insurance company, placing honesty and ethics above everything else in terms of management.
“Prudential Korea is trusted by its customers because the life planners, who are highly qualified professionals, stay with their clients at all times and provide the best service to them,” a Prudential official said.
Since its foundation in 1989, the Korean arm of the U.S.-based global company has gained recognition as a trailblazer with the introduction of new insurance policies.
Prudential introduced its life planner system to the local life insurance sector in 1991 and the whole life insurance product was also introduced by the firm, distinguishing itself from rival companies.
The firm recruited people with bachelor’s degrees as life planners to sell its products. Prudential only sells its polici
Dec 28, 2011By Kang Seung-woo
