In slumping economy, small businesses connect with young consumers over 'smart deals'
Traditionally, price competition in Korea’s food service industry has centered on restaurants lowering their prices — particularly on high-margin items like beverages. Supermarkets and convenience stores also typically offload excess inventory in bulk at discounted prices. But now, a more systematic trend is taking hold among individual business owners, which is also attracting budget-conscious customers. Jeon Sae-mi, an office worker in her 30s who used to rely on her go-to delivery app for dinner at home, recently tried a new app her colleague had recommended. The app, Lucky Meal, connects users with restaurants, cafes and bakeries offering freshly made but unsold food at about half the original prices when they close at the end of the day. Browsing the app, Jeon picked a nearby shop selling side dishes. She placed an online order for a bundle of side dishes, paying just 7,400 won ($5.19) — half the regular price. She picked them up right away. "The side dishes were still in great condition, and the owner added a few extras for free," she said. "I would definitely use it again. No
Apr 16, 2025By Lee Yeon-woo