The rhizomatic, hypermodern cinematic universe of BLACKPINK's 'Kill This Love' video
Off-duty model Kang Yu-rim (@about_ego) sports the hypermodern, ready-for-the-world techwear look that is even showing up in BLACKPINK videos. In a few months, you will see a watered down version of this on the streets of Seoul.By Michael HurtWelcome to the Rhizome As a visual sociologist, I started this article a long time ago by talking about the fantasy worlds of BTS. But in the time that has passed since this video was released, BTS has been upstaged in my mind by BLACKPINK, whose amazing, interstellar video brimming over with cosmic bling must now come first. The space in which BLACKPINK or BTS moves, from stage to stage, scene to scene―is a rhizomatic hyperspace―a hypertext version of the normal spaces in which music videos often place themselves. Basically, a rhizome is a complex system of nodes in a plant root network, in which one can plot a path non-linearly, punctuated by nodes from which you can go in any direction. Rhizospace uses the spatial logic of the Choose-Your-Own-Adventure™ books of my youth, the links of the World Wide Web, Facebook, and all social media.
Apr 13, 2019By Michael Hurt