Business - The Korea Times

Baby Shark named as 5th brand ambassador for World Expo 2030 Busan

A screenshot of the “Baby Shark Dance” YouTube video / Korea Times fileBy Lee Kyung-min The public-private committee promoting Busan's bid to host the World Expo 2030 has selected Baby Shark as the official ambassador for the international event, in an effort to help the Korea-originated global viral sensation raise awareness of the importance of a global coalition to counter climate change, the committee said Tuesday. The committee said the animated character will be able to convey messages of love, caring and sharing with young children and their parents all around the world ― a continuation and extension of Busan's Expo bid campaign. The animated character produced by Pinkfong, a local entertainment company, became a YouTube hit in 2016 after a version of the song went viral across social media, online video platforms and radio. In January 2022, it became the first YouTube video to reach 10 billion views. Earlier in November 2020, Pinkfong's version became the most-viewed YouTube video of all time, with over 11 billion views as of July 2022. The committee will hold an

Mar 28, 2023By Lee Kyung-min

Bid Committee for World Expo 2030 Busan signs MOU with Hyundai Motor Group

Busan aims to win hearts of developing nations in Expo 2030 bid

Busan Mayor Park Heong-joon, left, smiles, as Prime Minister Han Duck-soo speaks to reporters at a restaurant in the southern port city, Tuesday. Courtesy of Prime Minister's SecretariatFor challenges facing humanity, mayor urges all member states to be part of solutionBy Jung Min-hoBUSAN ― Not all nations have something to boast about at an Expo world fair.When Joseon, the last dynasty of Korea, participated in the event for the first time in Chicago in 1893, it displayed traditional garments, kites and pottery among other small items in a tiny exhibition space that was less than 85 square meters in area.Wealthier countries, meanwhile, showed off their latest inventions such as the world's first moving walk and the original Ferris wheel, an 80-meter structure intended to rival the Eiffel Tower, the centerpiece of the previous Paris Expo in 1889.Korea's rise from that humble beginning ― the story of overcoming Japan's colonial occupation, war, extreme poverty and many other formidable challenges that followed ― is still an inspiration to the world and the ability to share that experi

Mar 26, 2023By Jung Min-ho

Busan aims to win hearts of developing nations in Expo 2030 bid

Hyundai Motor Group, Busan citizens launch all-out campaign for World Expo 2030

Hyundai Motor Group, Busan citizens launch all-out campaign for World Expo 2030

Seen is a captured image from a campaign video, produced by Hyundai Motor Group promoting Busan's bid to host World Expo 2030. Courtesy of Hyundai Motor GroupBy Baek Byung-yeulHyundai Motor Group and residents of Busan have launched an all-out campaign to promote the city's bid to host World Expo 2030 as the automotive giant unveiled a promotional video showing Busan citizens introducing the southern port city's unique qualities in 15 different languages, Sunday.The automotive giant released a video titled “Busan Citizens Invite You All,” which introduces Busan's strong will and capabilities to host the international event ― in the languages of the 15 member countries of the Bureau International des Expositions (BIE).The BIE is an intergovernmental organization in charge of overseeing and regulating the World Expo event, which is held every five years. Hyundai Motor Group also unveiled 16 one-minute short-form videos produced only in each member country's language so as to attract votes from the BIE member countries.“We made these videos that show Busan citizens pro

Mar 26, 2023By Baek Byung-yeul

Hyundai Motor Group, Busan citizens launch all-out campaign for World Expo 2030

Busan aims to win hearts of developing nations in Expo 2030 bid

Rural Development Administration shares agricultural technology knowledge overseas

An official of the Korea Program for International Cooperation in Agricultural Technology (KOPIA) and a farmer plant seed potatoes in Ecuador. Courtesy of RDABy Baek Byung-yeulThe government has been implementing various diplomatic policies to improve its international influence in line with the size of its economy, which has grown to the rank of 10th in the world in the 2020 GDP rankings.In line with the government's efforts, the Rural Development Administration (RDA) has produced fruitful results, as the state-run agency that conducts research activities for agriculture has passed on its agricultural technology to other countries.“We have made Korea's agricultural technology benefit the public interest by sharing the experiences and knowledge ― accumulated through 50 years of investments in the agriculture sector here ― with countries that need agricultural technological development,” an RDA official said, Wednesday.The RDA has implemented a two-track strategy when carrying out its overseas agricultural technology transfer projects. One is to support each country in dev

Nov 3, 2021By Baek Byung-yeul

Rural Development Administration shares agricultural technology knowledge overseas

Kiwis arrive in Korea

Models pose with Zespri kiwis at Starfield shopping mall in Goyang, Gyeonggi Province, Friday. A Zespri International Korea official said the company is giving away gifts to customers who buy the kiwi product at the shopping mall for three days from May 10. / Courtesy of Zespri

May 10, 2019By Jhoo Dong-chan

Mango from India

Indian Ambassador to Korea Sripriya Ranganathan, center, holds Indian mangoes during a promotion event at a Shinsegae Department Store in Daegu, Tuesday. Indian mangoes are smaller than those from Thailand and the Philippines but have stronger pulp and aroma. The department store sells three mangoes at 9,900 won. Yonhap

May 7, 2019By Nam Hyun-woo

5G festival in Sinchon

Models promote KT's 5G street festival at Seoul's college district of Sinchon, Monday. The mobile carrier said it will hold a 5G street festival there on May 11 and 12, offering various services running on their 5G network. / Courtesy of KT

May 6, 2019By Baek Byung-yeul

Tuna cutting performance

A chef shows how to cut a bluefin tuna during a promotional event at Hyundai Department Store in Seoul, Friday. The tuna weighed 300 kilograms and was 2 meters long. After the tuna cutting performance, it was sold on a first-come, first-served basis at a 40 percent discount. Yonhap

May 3, 2019By Kwak Yeon-soo

'Try giant shrimp'

Models promote King Black Tiger shrimp at an E-mart store in Yongsan-gu, Seoul, Wednesday. King Black Tiger shrimp is one of the largest prawns whose length goes up to 40 centimeters and weighs up to 400 grams each. The discount chain will sell the shrimp at 4,980 won per 100 grams. Yonhap

May 1, 2019By Nam Hyun-woo

To celebrate Children's Day

Models promote the “Kids and Toy Festival” at a Homeplus store, Tuesday, as the discount chain operator will sell children's goods at a discount of up to 50 percent in its stores nationwide from May 1 to 15 in celebration of Children's Day on May 5. / Courtesy of Homeplus

Apr 30, 2019

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