Coupang dominates local e-commerce market, but Chinese rivals gain ground
This year, Coupang solidified its position as a leader in Korea's e-commerce industry, achieving profitability in the third quarter and posting record-breaking quarterly sales. At the same time, Chinese platforms are quickly gaining popularity among local consumers, drawing attention with prices that are significantly more competitive than those offered by their Korean rivals.
Dec 30, 2024By Ko Dong-hwan