KT dedicated to employing AI in media business
KT has rolled out its strategy to bolster its media business, KT Media New Way, pledging a 500 billion won ($350.2 million) investment to 2026 as it seeks a breakthrough in a struggling media industry landscape. “The entire value chain of content production is being rapidly restructured, revolving around global streaming services,” Kim Chae-hee, executive vice president of KT Media Group, said during a press conference in Gangnam District, Seoul, Wednesday. “Our media division was founded (late last year) with the purpose of making the media business one of KT Group’s three major portfolios. As simply following past success strategies has clear limitations, we believe we must find a new path unique to KT Media.” The new strategic plan includes three pillars: implementing an artificial intelligence (AI) agent in its media platform, using AI technology in the overall production of its original content and revamping its IPTV service to adopt a new business model. The company will be implementing an AI agent, which it developed in collaboration with Microsoft, on its IPTV platform
Apr 16, 2025By Lee Gyu-lee