Fried chicken price war heats up among discount retailers
The country’s largest superstore chains are locking horns over discounted fried chicken, slashing prices to 5,000 won ($3.66) or less — a price unseen in decades. The promotion, a runaway hit for Emart, Homeplus and Lotte Mart, reflects a broader trend in Korea’s retail food market, where persistent price hikes over the past year have driven consumers to seek more affordable options. Fried chicken, a popular item for dine-in, takeout and delivery, has been no exception to inflation. By offering the discount, companies are striving to attract customers who have increasingly been spending less amid rising living costs. Lotte Mart, a discount chain brand of Lotte Group’s retail subsidiary Lotte Shopping, launched a weeklong discount starting June 26, selling a bucket of fried chicken for 5,000 won. Lotte Mart sold approximately 100,000 fried chickens during the event at their 110 stores nationwide, seeing long queues of visitors. Emart, the retail arm of Shinsegae Group and the largest among the three major chains with more than 150 stores, offered fried chicken for 3,480 won ($2.5
Jul 6, 2025By Ko Dong-hwan